Smart mobility: what future for the user route?

By Margot HemmerichWhat we remember from the exchanges: The modes of soft transport must develop in complementarity of each other, within a connected "ecosystem" which requires the adaptation of the infrastructures. The inclusive solutions for the people in situation of disabilities are beneficial to all and contribute to the fluidification of the user journey. Communication and mediation are essential in the transition phase to convince and reassure, especially around self-driving vehicles without drivers. To discuss the subject, we gathered Anne- Cécile Benita, Director Corporate Communication at Renault Trucks, Aurélien Berthelet, Group General Manager Berthelet, Diego Isaac, Marketing and Communication Manager at Navya, Christine Pestel and Damien Brosseau respectively Communication and Innovation Manager, Mathilde Colin, Business Development Manager at Tubà. Scooters, bikes, shuttles electric or driverless, connected lights: innovations in the field of mobility transform the city and its infrastructures. The now-established expression of "smart-city" gives way to that of "smart territory", more extensive and inclusive. How to identify users' needs and bring innovative, connected solutions to improve their daily lives? How to convince users and public authorities of the benefits of smart mobilities, without being scared? "We must always put the customer, or the user, in the heart," begins Aurélien Berthelet. "We are our DNA: we are a service company focused on our traveling customer. Today, we want greener modes of transport, clean trips, that's what counts. " Proof of this is the company's latest project developed in partnership with the Saint-Exupéry airport, which aims for carbon neutrality. "We accompany them in this process, with eco-friendly and innovative shuttles. It's really the idea of ​​the Autonomous Shuttle that seduced them. "" What you have to keep in mind is that the end customer is a zapper. It will not use every day the same tool to move so today it is necessary to be inventive! "Aurélien Berthelet (General Manager of Berthelet) Diego Isaac, the Marketing and Communication Manager of Navya, the manufacturer of autonomous shuttles abounds" Chez Navya, in 2014 we started from the observation of the complexity of moving around the city and the need to adapt to technological developments. Everything converges to propose an autonomous vehicle, but the approach towards the user is new because we offer a breakthrough product. "An essential communication in the face of apprehensions" In the face of the unknown, we must communicate, it is almost an obligation, "continues Diego Isaac. "Because there is a real opportunity to make the city more pleasant for everyone". After the metro, imagine buses or trucks without drivers seems to be a logical continuation. At Renault Trucks, we support the ongoing movement, but Anne-Cecile Benita points to another issue: the reluctance of their end users, the drivers themselves. "Today we see the world of transport only negative: we want free deliveries, but neither transport nor drivers are valued. With the arrival of autonomous vehicles proposed by most manufacturers, we must now juggle between the societal acceptance of a vehicle without a driver that scares, and the acceptance of the driver himself who is afraid of see his job disappear ". According to Anne-Cecile Benita, this transformation will not be for tomorrow. Drivers could stay in their cars, but change their role. Another positive point put forward by the various interlocutors: to do without a driver also means saving time on breaks. "Currently, we are experimenting in Brazil in sugar cane fields; the autonomous truck connected to the machine makes sense, and we get rid of the problem of arduousness. But here too, we need education and mediation on the subject ". Anne-Cécile Benita (Renault Trucks) On the future of drivers and bus drivers, a hypothesis rises: their business will evolve, but they will remain indispensable in the vehicle, in case of failure in particular, or to transmit information to the users.An invisible added valueA side of the users, it is necessary to convince the institutional client and the public authorities. "We have an experimental framework for our autonomous shuttle, but there is important work to show the government the opportunity for development and return on investment on different terms of autonomous vehicles," said Diego Isaac. "The digital is going very fast but the turn is slow," summarizes Mathilde Colin, Tuba association, expert in urban innovation. "" To convince cities to invest in a smart-territory project, we can find interesting arguments in the study commissioned by the Secretary of State for Digital, which highlights the social value of smart city projects (. ..) we can rely on other indicators than the classic ROI. This is the report "Building your smart territory" which speaks of a kind of social ROI, indicators that are longer to measure but more relevant ". Ex: improving the brightness in the city contributes to social cohesion and limits the "irritants" in a city. "We can prove that it will avoid deploying security devices for example, so we avoid costs with the smart city". According to Mathilde Colin, mediation actions can be very useful to demonstrate the social value and the interest of soft mobility to replace the private car for example. Another important focus, that placed on SMEs – small and medium-sized enterprises – to the detriment of large. "Of course, it's expensive, but when an SME has a real desire to take ownership of innovation, it can go much faster than a large group," said Aurélien Berthelet. And the stakes are high, so Berthelet does not hesitate to solicit private investors too, to think of a new business model. "We must invent, because the issue of mobility is central to many workers, especially those who have to move around the periphery every day." Inclusiveness beneficial to all To convince, Okeenea has found the right answer. The company, which defines itself as "Creator of accessibility for a more inclusive city," has set itself the goal of bringing streets and buildings up to the standards of the law in terms of disability. This is explained by Damien Brosseau, Innovation Manager of the company: "Today, the response to the user is not satisfactory. We worked to observe for a few months all that was wrong in the city, and we conducted a study of use on disability and transportation. And there, we collected 250 pages of problems! And it is on the intermodality that they were concentrated. On the other hand, in the solutions provided, we insisted on one point: by looking at so-called "extreme" users (in a situation of disability), individuals, we see that the effects are positive for all ". For example, lowering sidewalks serves people in wheelchairs as well as parents with strollers, talking lights help the visually impaired as much as some older people, and so on. Working on a better signage, more connected in real time, allows to better inform all users of a transport network. "There is a mobility offer that is growing and customers who do not use them because they do not know them and do not know how to access them. This is the main issue. "Connected infrastructures and big data For Damien Brosseau, of Okeenea, it is a question of successfully connecting the users and the delegates. "The second issue is to put the data available at the heart of it all." "We won a call for innovation project launched by the city of New York by proposing an innovative solution for the blind in the city. There, we know that information is made available in real time to satisfy the user by developing new services ". Damien Brosseau (Okeenea) "That's how we won the call for innovation project: we based our historical know-how to ensure that a blind public crossed the street safely, then we have added the real-time data on the services nearby … Except that we are all more or less "visually impaired": we have children, we focus on something else … In a situation of mobility, power interact with real-time data on the smartphone, it can be used for everyone. That's why in our solutions, we offer an additional layer of connectivity, an increase of the pedestrian path compatible with the smartphone. "Diego Isaac (Navya):" The more we will have intelligent infrastructures, the more we will allow the flows to function optimally within the same ecosystem and thus to improve mobility. All connections optimize our navigation. A connected light, if the vehicle can locate and interact, that's good. But if in addition the fire can communicate information in advance, then we can improve the flow significantly! "For Anne-Cecile Benita, Renault trucks, this access also allows to consume less fluidizing the flow. "But we have to go further, we have more than 100,000 vehicles connected on the road but we are now waiting for connected parking spaces analyzing in real time the traffic data and allowing the driver to not obstruct the traffic. We know how to do all this, but we are waiting for the appropriate infrastructure. "This type of infrastructure remains rare for the moment, but some cities like Versailles or Copenhagen already have connected fires. Aurélien Berthelet shares this position and brings a shade. "It's true that you have to be patient when you develop an innovative project in this sector. There are administrative brakes, but I think it's a good thing that they exist, unlike the United States where the legislation is very flexible and leads to excesses ". And why not go further? What about the modes of transport of the future? "We are deploying electric vehicles for the transport of goods which is new and represents the solution to eliminate noise and atmospheric pollution of the city center. This is a breakthrough that reassures everyone and saves energy. With platooning – approaching trucks that follow each other – we already earn 15% energy. There are still a lot of unexplored territories "concludes Anne-Cécile Benita.

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