The Warner Studio in Burbank – DRConstructing a Digital FutureThis announcement was made by AT & T's Executive Director, John Stankey, "We announced today our intention to launch a new streaming service in the fourth quarter of 2019. This is one of the benefits of AT & T's merger with Time Warner. We are committed to launching an attractive and competitive product that will complement our existing businesses and help us expand our reach by offering a new entertainment choice with WarnerMedia's award-winning movies, TV series, catalogs, documentaries and animations from consumers around the world. We plan to create such a compelling product that it will help retailers increase the penetration of their existing plans and help us reach more customers. The piano from Casablanca – D.R. From Game of Thrones to Harry Potter, from Friends to Casablanca, Warner leads a catalog of some of the most important films and series in the world. A long time American box office leader, the studio is part of the history of world cinema. But for a few years, the pay-TV business has been attacked by SVOD platforms and Disney has been in first place in the US box office for a few years. As the New York Times quite rightly points out, "Streaming has become a popular area because the once-prosperous television industry has suffered from a decline in the number of cable and satellite customers. Netflix, a cheap alternative, exploded in terms of growth, and its ownership model and content distribution appealed to Wall Street. Its stock has jumped over 80% in the last year. Now owned by AT & T, Warner needs to build a digital future. Show DisneyNot surprising that WarnerMedia's new bosses are looking to make their way to the SVOD's sun. Netflix and Amazon have taken a strong lead, Disney must launch in 2019 and Apple is also expected in this market. In these conditions, there is no question of leaving the enemy studio alone to maneuver. Especially since the group is already at the head of a nugget: the streaming service derived from the pay channel HBO, HBO Now. HBO Now reached 5 million subscribers in February 2018, while HBO had 49 million paid subscribers in the United States per month in February 2018 and 142 million worldwide. Warner also operates two other SVOD streaming services based on DC Comics characters with DC Universe and on its catalog of classic films with Filmstruck. Enjoying synergies with AT & TS According to the boss of WarnerMedia, HBO will remain the high-end and reference offering of the group, but it will not be enough to capture these new audiences, fans of streaming and OTT consumption, hence this announcement more than a year before its actual launch. This is a way of setting the ground for the SVOD and affirming AT & T's willingness to use its millions of customers to convince them to subscribe to its SVOD offer. While waiting to know the name of this new service, its price and its launch date, the battle of the SVOD on the American market will cross a new heading in 2019. It remains to be seen if Warner will cut off its deals with the European channels to conquer the SVOD market on the old continent.